Graphic Design for Content Creation and Marketing - Nottingham Trent University
Description
Do you need to know how to create an advert, banner, brochure, or flyer and don’t know where to start? Are you looking to complete graphic design tasks yourself, without having to commission a designer? Whether you're grappling with creating impactful print materials or navigating the complexities of online banners and social media templates, our course has you covered. Gain hands-on experience using Adobe tools and unlock the secrets of successful design principles, branding, and colour theory. Seamlessly tackle font selection, image sourcing, and the nuances of creating a cohesive brand guide. You’ll leave with the ability to craft eye-catching visuals for any platform, and the confidence to make informed decisions on when to handle projects independently or collaborate with professional designers. Designed from actual challenges faced by marketing professionals, this course addresses the pressing questions that arise in graphic design for marketing. The course is developed around these design tasks and questions: "How do I create a brochure that captivates and communicates our brand effectively?" "I need to design a flyer that grabs attention and drives engagement." "I have to design a poster that stands out in a crowded space. How do I achieve that?" "How can I create an online banner that aligns with our brand and captures online audiences?" "Creating an animated gif seems daunting. Can you simplify the process for me?" "Finding high-quality images can be a challenge. Where should I look?" "I'm tasked with creating a social media template. Any tips?" "When should I commission a designer, and when can I handle it myself?" "How can I tailor my designs to specific target audiences?" Developed by experienced designers and marketing professionals working in industry, this course provides practical solutions to common problems, empowering you to create compelling marketing materials seamlessly. Join us to gain insights directly tailored to the needs of marketing practitioners, ensuring you leave equipped to conquer real-world design challenges with confidence and finesse. On this course you’ll explore industry-standard tools like Adobe InDesign and Photoshop and engage in practical exercises to develop your design skills, creating content for both print and digital media. You’ll learn how to maintain a cohesive visual identity across diverse platforms and explore the digital landscape including social media design and AI integration. The course will show you graphic design principles, branding techniques, and essential Adobe tools so you can create professional-looking designs for marketing. On this course, you will: • develop a solid foundation in graphic design principles and their practical application • gain hands-on experience with practical sessions using Adobe software • explore the nuances of branding and its role in effective storytelling • design social media posts, covers and templates • discuss the theory of good design using real-life examples • utilise AI tools to streamline workloads • learn the technical basics of print-ready artwork • explore layout of brochures, posters and flyers with a view to producing consistent, coherent and credible content. Throughout the course you’ll have plenty of opportunities to practice what you’ve learnt and receive constructive feedback with interactive and hands-on activities. By the end of the course you will have a robust understanding of graphic design principles. You’ll have developed your proficiency in Adobe InDesign and Photoshop and built skills in crafting compelling social media content. You’ll also leave with strategies for maintaining visual consistency in print and digital media, and assets for your portfolio. Through practical projects you’ll develop your skills in the software and use a range of tools and techniques to create graphics ready for print or to use online.
What's included in the price?
During the sessions you’ll be taught the basics of each programme, with tasks and activities to complete with support from the tutor. This course will be delivered in person on Nottingham Trent University city campus. Your course fees cover the cost of studies and include great benefits such as the use of our modern library and free use of the IT equipment and software on the campus during your course. You will also need to bring with you: • A notepad and pen • USB stick with images you’d like to work with or anything else relevant you’d like to practice on • You can bring your own laptop with Adobe software loaded (if preferred), although Macs will be available to learn on in the classroom (you will be shown the keyboard differences on the course if you are used to working on a PC). On successful completion of the course you will receive a certificate of attendance, which will further enhance your CV.
Duration
3 days
Cancellation policy
Medium - Cancellation and a full refund can be obtained up to 4 weeks before the course starts
Maker
FAQs
For our week-long summer school courses, we offer single rooms in shared apartments in Nottingham Trent University’s city campus accommodation, which is ideal if you're looking to be based in Nottingham's lively city centre and want an economical place to stay.
Bookings are taken on a seven-night basis, from Saturday to Saturday.
The rooms are single occupancy, with a private bathroom.
You will be sent a link to book your accommodation once you have made your course booking through Craft Courses.
We offer accommodation during the summer only. We are unable to offer university accommodation during term time (for evening and weekend courses) but you'll find plenty of places to stay nearby, as we're located in the city centre.
