Digital Marketing and Communication for the Creative Industries - Nottingham Trent University
Description
This course will give you the opportunity to explore the fast paced and disruptive digital marketing and communications environment. You will be able to expand on existing skillsets, work outside of your comfort zone, learn new techniques, and be challenged to design innovative ways to utilise new technologies and digital media within a marketing context. You will be encouraged to examine a variety of new digital methods of communication and how these are used to engage consumers, and tell stories within the fashion and lifestyle industries. You will investigate how data and analytics are used to measure success and improve brand performance whether it be large multinational or personal brands. In exploring the inner workings of a brands’ digital offerings in detail, analysing a variety of digital touchpoints and living the user experience, you will be able to distinguish the effective from the ineffective. The course will inspire you to take risks and experiment with new mediums and concepts, while developing a proposal that enriches and enhances user experience across a variety of digital platforms. This concept proposal will allow you to design and develop a range of prototype digital communication solutions. You will integrate these together with the aim of simulating a new user experience. The proposal will also include which metrics should be monitored, how success will be defined and areas for performance improvement identified. The course will begin with an individual research task, where you will select a brand from the given options in the brief. To get an overview of the user experience of this brand, you will investigate their current multiplatform digital offerings, and analyse the content and usage data. This will be consolidated into a visual digital presentation. You will then undertake a group project, delivering a presentation outlining a digital marketing and communication strategy for a given brand, which will include developing and showcasing new prototype designs. In this course you will cover: • Ecommerce, UX & CX • Digital Marketing Strategy • Wireframing & design for digital platforms • Data analytics • Omnichannel marketing • Future digital innovation culture • Social Media & Influencer Marketing • Customer engagement strategy • Data driven story telling Included in the course will be visits off campus to explore design brands in the UK. This course is also part of the NTU Global Summer School, which attracts undergraduate students from colleges around the world.
Duration
2 weeks
Cancellation policy
Medium - Cancellation and a full refund can be obtained up to 4 weeks before the course starts
Maker
Suitable for
- Adults
- Seniors
- Wheelchair users
- Hearing impaired
- Vision impaired
- Public transport
- Residential
- Suitable for beginners
- UK Holiday
- Accommodation offered
FAQs
For our week-long summer school courses, we offer single rooms in shared apartments in Nottingham Trent University’s city campus accommodation, which is ideal if you're looking to be based in Nottingham's lively city centre and want an economical place to stay.
Bookings are taken on a seven-night basis, from Saturday to Saturday.
The rooms are single occupancy, with a private bathroom.
You will be sent a link to book your accommodation once you have made your course booking through Craft Courses.
We offer accommodation during the summer only. We are unable to offer university accommodation during term time (for evening and weekend courses) but you'll find plenty of places to stay nearby, as we're located in the city centre.
