Branding, PR and Storytelling for 15 - 17 Year Olds - Nottingham Trent University

Description

Jump into the dynamic world of public relations (PR), where creativity and strategy shape the brands we love! This course is packed with hands-on activities, allowing you to explore how campaigns are crafted, audiences are engaged, and brands come to life. Set in an interactive learning environment, you’ll dive into the essentials of branding, digital marketing and PR, and try out practical skills in storytelling, social media strategy, and audience analysis, gaining insights into how marketing influences people’s choices every day. You’ll develop a creative campaign concept from start to finish, applying techniques used by real marketing and PR teams to engage and connect with audiences. Curious about what it takes to make a brand stand out? Through practical exercises and real-world scenarios, you’ll explore how campaigns come together, how audiences are understood, and how brands build loyalty. With group projects and interactive sessions, you’ll develop skills in planning, storytelling, and teamwork, while also exploring the ethical and social considerations of marketing. This course offers a great introduction to PR, building useful, transferable skills in a lively, engaging setting. During this course, you will: • discover the essentials of marketing, branding, and public relations • get hands-on experience with real-life campaign planning and execution • learn how brands use social media, content creation, and storytelling • develop critical thinking and problem-solving skills for strategic marketing • work collaboratively in teams and present your ideas with confidence. By the end of this course, you’ll have explored the essential skills for building and launching a campaign, from crafting messages to selecting the best channels. Through hands-on practice and teamwork, you’ll gain valuable insights into this fast-paced industry and leave with new insights into how these fields shape the world around us. You’ll also leave with practical experience and a mini-portfolio showcasing your ideas and skill, setting you on a path toward future education and a career in these fields. Tutor profile: Jodie Heginbotham (MCIPR) is an award-winning business owner and results-driven communications professional with experience working in-house, agency side and as a freelancer managing media relations and implementing industry-recognised national campaigns across sector specialisms including fashion, construction, retail and healthcare. She currently leads modules across PR, communications, and journalism at Nottingham Trent University and as part of NTU’s partnership with the Communication University of China (CUC). Jodie has a Masters in Magazine Journalism (from Nottingham Trent University), a Diploma in Professional Public Relations and is an accredited member of the Chartered Institute of Public Relations (CIPR). Entry requirements Level: Beginner Entry requirement: You should have an interest in creativity, branding, and exploring how stories and strategies shape public perception. A curious mind and enthusiasm for working on team projects will help you get the most out of this course. You must be 15, 16 or 17 years old at the time of the course in order to attend.

What's included in the price?

This course will be delivered in person on Nottingham Trent University city campus. Your course fees cover the cost of studies and include great benefits such as the use of our modern library and free use of the IT equipment and software on the campus during your course. You will also need to bring with you a notebook and pen. On successful completion of the course you will receive a certificate of attendance, which will further enhance your CV.

Cancellation policy

Medium - Cancellation and a full refund can be obtained up to 4 weeks before the course starts

Maker

Nottingham Trent University

with Craft Courses since 2015

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