Creating Engaging Videos for Marketing - Nottingham Trent University

Description

This hands-on course will teach you how to plan, shoot, and edit impactful videos that make your business shine. With video used by over 90% of businesses, the time to start is now. You’ll combine storytelling techniques, practical filming tips, and cutting-edge insights into platforms like YouTube, Instagram, and TikTok and leave inspired, equipped, and ready to create videos that "wow" your audience. If you're new to video marketing or looking to elevate your existing content, this course will help you stay ahead of the curve. You’ll be guided through exercises from planning and scripting to production and editing and receive useful pro tips, as well as plenty of time to put ideas into practice during the course. Whether you’re looking to grow your brand, upskill your team, or simply stay ahead of the competition, video marketing is a must-have skill. You can complete the course with a DSLR camera or just your smartphone and be able to create professional-grade content that connects, captivates, and converts. Promoting your business using short-form videos has become an important and cost-effective marketing strategy used by sole traders and companies alike. But where do you start? Video is a broad subject. That’s why this course has a limited group size to ensure your goals can be shared, discussed, and uniquely tailored to support your individual development. During this course, you will: • Explore professional skills in video production, including camera operation, lighting, and sound recording. • Learn how to identify your target audience and craft engaging video content. • Develop a strong understanding of video storytelling techniques, including scriptwriting, pacing, and visual composition. • Learn how to shoot and film effectively even with mobile phones. • Gain proficiency in free video editing software to create professional-quality videos. • Understand the various video formats and platforms suitable for marketing purposes. • Consider data and analytics (such as YouTube analytics) and how this can help grow your reach. Here’s a breakdown of what you’ll study during the course: Content development and planning: • Developing and generating great video ideas. • Understanding your audience. • Learning storytelling techniques, including scriptwriting, pacing, and visual composition. • Pre-production planning and scheduling. Production: • Filming with professional cameras and phones. • Setting up scenes, lighting, and audio. • Practice framing, camera movements and other filmmaking techniques. • Produce a short video for the purpose of the course which will be edited in the next session. Editing and promoting: • How to edit an engaging video (the curiosity gap). • The role of sound and fx. • Creating reels and short form alongside long form content. • Making the most of Youtube, Tiktok and Instagram. • Choosing the right thumbnail and title. • Using analytics to improve your growth. By the end of the course, you’ll be well on your way to building your own videos to share with your audience. You’ll also have a better understanding of the stages of the production process and the knowledge, skills and enthusiasm to keep making short videos well beyond the course. You’ll leave with the tools, knowledge, and confidence to produce videos that drive results. Whether for personal projects or professional growth, this course will empower you to keep creating with enthusiasm and skill. Tutor profile: Gary Pitt is a communication consultant and video producer who has worked with a range of clients across the UK and beyond over the past decade. For six years he was a Creative Director at Studio Renton and led on video production projects for businesses, charities, and global pharmaceutical companies. Gary now works independently across a number of different video agencies, social channels and organisations providing training, strategic development and creative input. He is passionate about creating content that is engaging and impactful for audiences, using analytics to drive views and reach.

What's included in the price?

This course will be delivered in person on Nottingham Trent University city campus. Your course fees cover the cost of studies and include great benefits such as the use of our modern library and free use of the IT equipment and software on the campus during your course. You will also need to bring with you: • Your mobile phone, digital SLR camera or whatever you plan to make videos with. • Charger or power pack for chosen device. • Memory stick. • Notepad and pen. On successful completion of the course you will receive a certificate of attendance, which will further enhance your CV.

Cancellation policy

Medium - Cancellation and a full refund can be obtained up to 4 weeks before the course starts

Maker

Nottingham Trent University

with Craft Courses since 2015

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